Color Theory: Brief Guide For Designers

Color Theory: Brief Guide For Designers – “Many people think the choice of colors for UI mostly depends on the designer’s taste and sense of beauty. However, the process of the color selection is more complicated than it seems and plays a significant role in design. In one of our previous articles devoted to color psychology, we’ve found out that colors have the great impact on our mood and behavior. That’s why the success of the product depends largely upon the colors chosen for the design. The research provided by Colorcom showed that it takes only 90 seconds for people to make a subconscious judgment about a product and between 62% and 90% of that assessment is based on color alone. So, the appropriately chosen colors can be useful on the way of improved conversion for your product as well as advance usability of the product.”