Article – The Psychology of Color for Your Brand

The Psychology of Color for Your Brand – “The psychology of color means that different colors have different effects on you – and your business audience!  This makes the color a vital factor in your branding. Color plays a huge role in your audience’s perception of your company, as well as their remembering you!  In the U.S., studies suggest some universal color meanings. These can vary in different cultures, though!  According to Entrepreneur Magazine, warm colors, like red and yellow, send an outgoing, energetic message, while cool colors, like blue, are calmer and more reserved. You can brighten a cool color to increase its vitality and reduce its reserve.”